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Online
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Why Online?
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16.5 million households in the UK had internet access in 2008 – ONS, August 2008
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Online ad spend in H1 2008 came in at £1,682.5m – IAB 2008
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25% of respondents that view advertising as important within their company have spent more on online advertising compared to 12 months ago. - B2B International, April 2010: TMR 'Push' Advertising Research.
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The Internet is an ever growing influence on the buying process than most other local marketing channels. - GFKNop April 2010, TMR Consumer Perceptions Research: Buying Cycle Summary.
- Online market share grew to 18.7% for H1 2008 up from 14.7% for H1 2007 – IAB, 2008
Regional Press Websites
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Monthly unique users for regional press websites are estimated at over 24.4m – Annual Industry Survey, 2007
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Over a third of respondents expect that their online advertising will increase over the next 12 months, where as only 6% expect to reduce their online advertising spend. - B2B International, April 2010: TMR 'Push' Advertising Research.
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Advertising on local newspaper websites is 77% more likely to be believed & relied-upon than advertising on other websites – the wanted ads III, 2007
- Advertising in local newspaper websites is nearly 2x more trustworthy & reliable than ‘national’ websites – the wanted ads III, 2007
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