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Advertising Solutions
Related documents
Advertising solutions.
The range of advertising opportunities provided by Trinity Mirror Southern is as diverse as our portfolio, including everything from run of paper adverts to creative digital concepts.
The power of print and online can maximise the reach of your advertising message across the region. By combining our print titles with our online products you not only reach different audiences throughout Surrey, South Buckinghamshire, London, West London, Hampshire and Berkshire, but you also significantly increase the number of adults who will see your advertising.
This section will show each opportunity available enabling you to find a style to suit your budget and advertising needs.
Why advertise?
Advertising is an effective way of promoting your business & communicating with a targeted audience. An advertising message can establish contact with existing and new consumers, can inform customers of new products and services and can engage people with your product or brand.
Advertising in local media can connect you with local audiences. Well known national brands have tried & failed to replicate the relationship with the community that local newspaper brands have already established.
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35% of people agree that local media is relevant to knowing about the institutions, services & facilities in their local area – NS Local Matters Research, 2008*
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Local media is an important source in making people feel part of their local community according to 35% of people – NS Local Matters Research, 2008*
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Advertising is more relevant in local media with 47% of people stating it as such, compared to just 26% stating the same for commercial radio – The Wanted Ads III, 2007**
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Over half agree that advertising in local newspapers & their associated websites sparks ideas that they act upon – The Wanted Ads III, 2007
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Regional newspapers in print & online account for 50% of all recruitment spend – Advertising Statistics Yearbook, 2008
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Local newspapers & their associated websites are 49% more trusted & relied-upon than the nearest medium, commercial TV – The Wanted Ads III, 2007
* Local media = local newspapers or their related websites
** Local media = local newspapers & local newspaper websites
Hot picks
The Ealing Gazette incorporating the Ealing Leader All you need is one title to cover Ealing and surrounding areas.
Local media is reaching bigger audiences than ever before, no other provider can match it for valued and trusted local news and information, and its power and effectiveness as an advertising medium is growing.
