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Motors News
Telegraph Media Group in six figure deal with Kia
5th March 2012
TMG and Korean car manufacturer Kia have created a multimedia campaign that invites the paper's readers to scratch off a latex advert on the back cover of The Telegraph Magazine.
The campaign launched on Saturday with what TMG claims to be a media first on the back cover of a magazine – a scratchable advertisement with a layer of mud-like latex applied, which readers scratch away to reveal the new Kia car model.
For the full article, please click on the following link...
http://www.mediaweek.co.uk/News/MostRead/1120364/Telegraph-Media-Group-six-figure-deal-Kia/
Mini opens first UK 'store' at Westfield Stratford
17th February 2012
BMW-owned car brand Mini has opened its first UK pop-up store at the Westfield Stratford shopping centre near the Olympic Park, as part of plans to activate its sponsorship of the 2012 games.
The store, which will remain open for 12 months, will promote its coupé and Countryman models, as well as a range of Mini-branded lifestyle merchandise. It also features what the manufacturer claims to be the UK’s first "3D car configurator".
For the full article, please click on the following link...
http://www.marketingmagazine.co.uk/news/1117653/Mini-opens-first-UK-store-Westfield-Stratford/
Renault unifies UK marketing under 'Va va voom' line
14th February 2012
Renault is to extend its 'Va va voom' strapline, previously used only for its Clio models, across marketing for all its cars in the UK, in an effort to kick-start its sales performance.
The line dates back to a 2001 ad campaign that starred footballer Thierry Henry driving a Clio. The work had replaced the marque’s long-term ‘Papa and Nicole’ ads, and its popularity was such that ‘Va va voom’ was added to the Oxford English Dictionary in 2004.
For the full article, please click on the following link...
UK car registrations fall 4.4% in 2011
6th January 2011
Car registrations fell 4.4% in 2011 to 1.94 million, an industry body says.
It is the lowest number of registrations in more than a decade.
The fall in demand for new cars, which continued in December with a 3.7% drop compared with a year earlier, contrasts with a strong rise in UK car production in the last six months.
click on the following link for the full article...
http://www.bbc.co.uk/news/business-16438925
Car production rises 8.5% in November
15th December 2011
Car production rose by 8.5 per cent in November and was up 6.1 per cent over the first eleven months of 2011, according to the SMMT.
UK engine production was ahead 1.7 per cent in November and 5.3 per cent in the year-to-date.
Click on the following link for the full article...
http://www.motortrader.com/latest-news/car-production-rises-8-5-november/
Motoring costs soar above inflation
23rd November 2011
The cost of owning a car has risen by more than £800 a year over the past 12 months, a study has found.
Drivers have been hit by soaring fuel prices, a rapid rise in the cost of insurance, higher garage fees and the fall in cars’ resale value.
Click on the following link for the full article...
http://www.telegraph.co.uk/motoring/news/8906803/Motoring-costs-soar-above-inflation.html
Nissan ups its 'urban' message for Qashqai model
18th November 2011
Nissan, the Japanese car brand, has released a fresh marketing push for its Qashqai model, focusing on the design aspect of the vehicle under the current "ultimate urban car" brand messaging.
Click on the following link for the full article...
British car production soars by 14%
18th November 2011
Car production accelerated by more than 14 per cent last month, with British factories churning out 128,654 cars.
Click on the following link for the full article...
Average used car price falls below £9,000
17th November 2011
The average asking price for used cars has fallen below £9,000 for the first time in almost two years.
Prices dropped because there were fewer one-to-three old cars coming onto the market due to declining new car sales over the past few years, according to AutoTrader.
Click on the following link for the full article...
http://www.motortrader.com/latest-news/average-car-price-falls-9000/
European car sales fall 1.8%
16th November 2011
New car registrations in the European Union fell by 1.8 per cent to 1,005,976 units in October, according to data from ACEA, the European carmakers’ association.
Click on the following link for the full article...
http://www.motortrader.com/latest-news/european-car-sales-fall-1-8-october/
Jaguar Land Rover boosted by Chinese demand
14th November 2011
The turnaround at carmaker Jaguar Land Rover (JLR) continued today as booming demand in China helped drive a 30pc sales hike.
Click on the following link for the full article...
Toyota reduces UK car production
April 20th, 2011
Toyota says it will cut output at its Burnaston plant to the equivalent of three half-days a week to manage a shortage of car parts.
Click on the following link for the full article...
http://www.bbc.co.uk/news/business-13142299
MG resuming major UK production
April 13th, 2011
The first new MG for 16 years rolls off the production line in Longbridge.
Click on the following link for the full article...
http://www.bbc.co.uk/news/england/
Tesco extends brand into used car business
April 4th, 2011
Tesco has moved into the used car market, rebranding Carsite.co.uk as Tescocars.com over the weekend.
Click on the following link for the full article...
Japan's new vehicle sales plunge
April 1st, 2011
Sales of new vehicles in Japan have plunged in the aftermath of the earthquake and tsunami that hit the country's north-east coast.
Click on the following link for the full article...
http://www.bbc.co.uk/news/12930719
Future looks to expand auto sector with iCar
March 7th, 2011
Future will launch its print and tablet magazine in May, iCar, which targets a new breed of motoring enthusiasts interested in "cutting edge cars"
Click on the following link for the full article...
Hot picks
JICREG (The Joint Industry Committee for Regional Media Research) has released the readership figures for July - Dec 2012.
